According to the Institute for Security and Open Methodologies, consumers should be discrete when they purchase and install their home security systems.
The less criminals know about a home security system, the better it is for the home owner.
The element of surprise is one of the most powerful factors that force intruders to flee after realizing that they have no control over when and how an alarm system goes on or off.
Wireless security systems can be set up to detect all points where intruders can hide, wait and potentially ambush homeowners. Wireless security is also easy to install.
Most Popular Websites for Home Alarm Systems
This article ranks the home security websites that attract the:
- Most web visitors per month
- Highest percentage of search engine traffic.
Note that many of these websites service consumers who reside in the U.S.
Home Security Websites with Most Monthly Visitors
Most of the top 10 websites below belong to home security system companies, with one exception.
Home Security Reviews and Resources provides user reviews of major residential security service providers, articles and handy crime prevention tips.
- BrickHouse Security … 646,154 monthly visitors (up 1% over past 3 months)
- Smart Home … 615,385 (no change)
- ADT Security Services … 447,552 (down 5%)
- X10 Wireless Technology … 438,296 (up 2%)
- Home Security Store … 263,736 (up 10%)
- Surveillance-Video … 142,928 (up 25%)
- SafeMart … 100,699 (up 13.5%)
- Protect America … 88,615 (up 43.6%)
- Home Security Reviews and Resources … 73,846 (up 14%)
- AlarmForce Industries … 36,923 (up 9%).
BrickHouse Security and Smart Home Tops for Home Security
BrickHouse Security receives the most monthly visitors in this study. BrickHouse sells surveillance and security systems to consumers, businesses and government agencies including police forces.
In second place, Smart Home’s website is designed more like an online store complete with a virtual shopping cart. Smart Home sells a wide range of residential sensors and controls including security products.
According to a fact sheet on the company’s website, ADT Security Services has more than 6 million commercial, government and residential customers throughout North America.
X10 Wireless Technology’s home page features a live chat feature that enables users to immediately discuss home gadget deals with an online X10 expert. Deals advertised on the website include specials on NightVision wireless security camera systems.
Home Security Store started out as a $20,000 business out of garage back in 1995. Today, Home Security Store is a multi-million dollar home security business that helps consumers build and maintain their own home security systems from wireless alarm kits to biometric door locks.
Home Security System Websites with Most Search Engine Traffic
Only 2 of the top 10 websites for security systems generate over 40% of their page views from search engine results page (SERP) links.
- Surveillance-Video … 42.2% of total monthly visitors (60,316 search visitors)
- Home Security Store … 41.4% (109,187)
- Smart Home … 39.9% (245,538)
- Home Security Reviews and Resources … 37.4% (27,618)
- SafeMart … 35.9% (36,151)
- ADT Security Services … 32.6% (145,902)
- Brickhousesecurity.com … 29.8% (192,554)
- X10 Wireless Technology … 27.2% (119,216)
- Protect America … 22.8% (20,204)
- AlarmForce Industries … 7.8% (2,880).
The overall average percentage of about 31% is fairly low, with much online traffic missing out on what some of the lower-ranked websites like AlarmForce have to offer.
Surveillance-Video Top Percentage for Home Security Searches
The number one website for search engine traffic is Surveillance-Video.com. That site specializes in high definition video cameras and real-time surveillance recordings. Home security products on Surveillance-Video include time lapse security recorders, spy security cameras, nanny cams and other special accessories.
SafeMart’s home page offers a free download, The Home Security Decision Guide. That manual helps consumers choose the right interior and exterior layouts, motion and smoke detectors as well as the appropriate wireless or hardwired system.
Protect America has an online chart comparison of home security prices against its competitors. Specializing in user-friendly wireless security systems, the Protect America website also has an online quote system. In addition, there is a Special Internet Offers page.
Despite these rich features, Protect America does a comparatively poor job by attracting only 22.8% of its online traffic from search engines.
Even worse, AlarmForce generates a mere 7.8% of its online traffic from searches. AlarmForce prides itself with its instant response and two-way voice security.
Ironically, the AlarmForce website is also attractively designed, with an interactive competitive edge comparison gadget that enables consumers to compare features and prices of home security systems that competitors sell.
Sources: This article provides independent calculations and insights based on data from the leading Internet traffic monitoring site Alexa provided on June 8, 2010.
Daniel Workman - A senior business and finance writer who also does French translations, notably international trade and insurance materials.
Comments